EXECUTION & ASSETS
CRM JOURNEY
eDM 1
EDM 1 – INVITATION CLIENTS
SUBJECT
Be among the first. Reserve your New Range Rover Electric now
PRE-HEADER
Exclusive reservations open before the global reveal
PRE-HEADER
THE FIRST. FOR THE FIRSTS.
Range Rover exists to make your life even more exceptional. It turns every routine into a ritual, and every journey into an expression of who you are.
Now, the most advanced Range Rover ever is about to redefine what luxury means.
Comfort evolves into a sanctuary of serenity. Capability becomes pure electric confidence.
This is more than progress—it’s a new chapter for the original luxury SUV.
A moment that shapes the future of refinement.
Some watch history unfold. Others choose to live it.
Be among the first to reserve the New Range Rover Electric.
CTA
Reserve First
eDM 2
EDM 2 – ELEVATED STORIES (CAPABILITY)
SUBJECT
A DEFINING CHAPTER, RESERVED FOR THE FEW.
PRE-HEADER
YOU ONLY HAVE ONE OPPORTUNITY TO BE FIRST
HEADLINE
THE FIRST OF A NEW ERA
This is not just the first Range Rover Electric. It is the first Range Rover designed to make life more effortless, more serene, more extraordinary. And it is remains within your reach. Be first to own a milestone in Range Rover’s story.
CTA
Make your reservation
MODULE 1
MODULE 2 (GER / AT)
HEADLINE
BE THE FIRST TO DRIVE A TRULY CAPABLE ELECTRIC SUV
You're used to leading the way. Now is your chance to lead the way into a new era with Range Rover Electric. Take the opportunity to tackle steeper climbs, deeper waters and heavier loads in your stride. Range Rover Electric delivers performance and capability comparable to a flagship Range Rover V8 with zero tailpipe emissions.
CTA
Find out more
LANDING PAGE
All emails lead to the BIO landing page where clients can reserve their Range Rover all-electric, discover more about its design, innovation, capabilities, and feel part of the new electric chapter.
WELCOME [NAME]
TO THE NEW RANGE ROVER ELECTRIC – THE BEST RANGE ROVER EVER CREATED
THE FIRST. FOR THE FIRSTS
You belong to the selected few granted the privilege of securing the very first Range Rover Electric - an icon entering a new era. An unrepeatable moment of distinction, reserved exclusively for those who truly appreciate the highest standards of excellence.
CTA: MAKE YOUR RESERVATION
THE BEGINNING OF A NEW ERA
Since 1970, Range Rover has set the standard for refinement. Now, in its all-electric form, it takes everything that makes a Range Rover a Range Rover to a new level – composure, capability and distinction. For those who set the pace, with effortless power and a calm presence that makes every journey an experience.
A SANCTUARY OF CALM
In a world defined by constant demands, the New Range Rover Electric offers a sanctuary of stillness. Near-silent travel, pre-conditioned comfort, and curated fragrances turn each journey into a private retreat.
JOURNEYS IN FULL MEASURE
With the New Range Rover Electric, every destination is within effortless reach. Conquer the slopes of St. Moritz and Courchevel on a single charge, and recharge from 10% to 80% in the time it takes to savour an espresso. Electrification, made practical.
ELEVATED CAPABILITY
Capability is not just a measure of power, but of confidence. The New Range Rover Electric climbs steeper, wades deeper, and tows heavier than any other electric luxury SUV, delivering performance comparable to a flagship Range Rover V8, yet with zero tailpipe emissions.
THE FIRST OF ITS KIND
Effortless, silent, and unmistakable, the New Range Rover Electric stands as the pinnacle of composure. This is the moment to secure your place at the forefront of electric refinement and innovation.
CTA: RESERVE NOW
eDM 3
EDM 3
SUBJECT
RANGE ROVER ELECTRIC: A NEW ERA AWAITS.
PRE-HEADER
EXCLUSIVE. LIMITED. STILL WITHIN REACH.
HEADLINE
MOVE FIRST
Some journeys deserve to be completed. You’ve already taken the first step towards the Range Rover Electric.
Now is the time to rejoin the road and make it yours.
Limited in number, this milestone in Range Rover’s history remains within your reach. For a seamless experience, our dedicated concierge awaits to accompany you through every step of this historic journey.
CTA 1
Make your reservation
CTA 2
Contact our concierge
RESERVATION PROCESS
EDM – ACCESS CODE
SUBJECT
Here is your one-time access code
PRE-HEADER
Unlock your exclusive opportunity for Range Rover Electric
HEADLINE
IT ALL STARTS HERE
Salutation,
We're delighted you're taking the first steps towards reserving the New Range Rover Electric. An exclusive step into a new era of refinement.
Your one-time access code is here: xxxxxxxx.
For your privacy, access to our reservation platform is secured through your email and a unique one-time access code. Every time.
Simply enter your code using the link below and unlock your opportunity to reserve. Begin your journey towards an icon redefined.