WELCOME TO THE
ANTWERP BESPOKE STUDIO
WHERE PERSONAL EXPRESSION MEETS TIMELESS DESIGN
SERVICE ON DEMAND
In the heart of one of Europe’s most vibrant creative cities, Range Rover Collective members are invited to experience a world where craftsmanship, innovation, and individuality converge.
Welcome to the Antwerp Bespoke Studio. This exclusive space is not merely a showroom; it is a temple of design and expression, a place where modern luxury is shaped by your personal vision.
AN ANTWERP LANDMARK
Located in Antwerp’s lively Berchem district, the Antwerp Bespoke Studio occupies a site steeped in history. Once home to a metro station and later the iconic Minerva garage, the 540-square-metre space now stands as a symbol of transformation, seamlessly blending the city’s industrial heritage with contemporary refinement. The studio features a lobby, lounge, and conference areas designed to inspire creativity and connection, each infused with the unmistakable aesthetic of Studio Piet Boon.
MASTERFUL TO THE DETAIL
Renowned globally for his refined minimalism and timeless approach to design, Piet Boon has curated every element of the Antwerp Bespoke Studio with meticulous attention to detail. The result is a space that mirrors the soul of Range Rover: serene, confident, and uncompromisingly elegant. Crafted from natural materials, sculpted forms, and subtle tones, the studio offers an atmosphere of calm sophistication. An ideal environment to explore the art of bespoke creation.
INDIVIDUALITY TAKEN TO THE NEXT LEVEL
Here, the Range Rover Bespoke experience reaches its pinnacle. Guided by dedicated Bespoke specialists, you embark on a personal design consultation that transcends conventional customisation. This is where your vision takes shape – from the SV Bespoke colour palette, featuring exquisite curated shades, to the opportunity to create your own pigment through our exclusive Match-to-Sample service. Every hue, finish, and accent is realised without compromise, ensuring your Range Rover reflects your identity in every detail.
Inside, the possibilities continue with interiors tailored to perfection. Choose from the world’s finest materials: Near-Aniline leather or sustainable Ultrafabrics™, hand-selected veneers, and precision detailing such as embroidered headrests, bespoke treadplates, and custom wordmarks. Each element is designed to be as distinctive as the individual who commands it, transforming your Range Rover into a true automotive masterpiece.
THE INSPIRATION DOES NOT STOP
Beyond the studio, the city of Antwerp itself serves as an endless source of inspiration. Known as a global capital of design and craftsmanship, Antwerp combines historic grandeur with avant-garde creativity. From the diamond district and the Rubens House, to the fashion quarter and the Museum aan de Stroom, the city embodies the same refined balance of heritage and innovation that defines Range Rover.
The Antwerp Bespoke Studio is an invitation to celebrate individuality. An immersive experience where imagination becomes reality, and luxury finds its most personal form. For members of the Range Rover Collective, it represents not just a visit, but a journey into the artistry of expression, set against the cultural brilliance of one of Europe’s most inspiring cities.
PMA BOOKING PROCESS
ANTWERP BESPOKE STUDIO EXPERIENCE
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BOOKING & TIMINGS
To organise a visit, the Antwerp Bespoke Studio (ABS) asks the retailer to raise a ticket through AskJLR (an internal JLR platform) or contact Daniël Devadder directly after which they can work out which date works best for both client, retailer and ABS. There is no limitation on how long a visit should take.
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Coming to booking a spot at the ABS is free of charge, costs that are linked to travelling, overnight stays, etc. should always be handled between the retailer and client.
Sometimes a retailer could “gift” the visit to the client, but ABS will never request or oblige a retailer to do so.
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Cancellation of the ABS visit can be done at any time, if however the cancellation of an overnight stay or lunch/dinner comes with a cancellation fee, that fee will need to be paid by the customer or retailer.
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FURTHER RELEVANT INFORMATION REGARDING A VISIT
ABS Hospitality Brochure ENG​
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PMA CONTACT PERSON
Daniël Devadder
Bespoke Liaison Officer
Jaguar Land Rover Benelux
M: +32 (0) 492 89 51 50
E: ddevadd1@jaguarlandrover.com