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L460 BEV INSIGHTS

BRIEFING SECTION

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POSITIONING AND MESSAGING

This section provides a deep dive into client insights, why-buy drivers and the positioning of the New Range Rover Electric.

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An overview of when and how clients are engaged—from early stages through to global reveal.

COMMUNICATIONS PLAN

EXECUTION & ASSETS

Explore client-facing copies, assets and eDMs used across the communication journey.

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KNOWLEDGE CREATES ACCESS. ACCESS CREATES LEADERSHIP.

Early information, precise understanding and confident storytelling are key to guiding clients through a new era of luxury mobility—defined by reassurance, exclusivity and effortless transition.

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